Sharing game performance in Fantasy Finance
Date
September 2019
Organisation
Invstr
Role
Senior UX Designer
I designed a new game performance score, enhancing user engagement and retention in the Fantasy Finance game at Invstr. Working closely with product and research teams in London, I developed the concept before traveling to Istanbul to collaborate with the tech team. Together, we refined, implemented, and iterated on the design to ensure a seamless final execution.
Fantasy Finance is a social, gamfied experience to help people learn how to invest in stocks, crypto & commodities
Data heavy & confusing
Viewing game performance is a key moment for players, allowing them to reflect on their actions, and refine their strategy. However, the experience was confusing & data heavy, reported through feedback and evidenced by analytics showing poor engagement and retention, especially among new players.
Improve rentention by creating a moment of delight
The first real experience of the game is to close a trade, providing players with a sense of both excitement and education. We wanted this moment to become a moment of delight, ensuring players understand their performance and are excited whether they win or lose.
[How might we] excite and educate players
Through internal design workshops and close collaboration with developers, we explored ideas and prototyped designs. A key concept was a simplified chart visualizing trade openings and closures. To ensure consistency and lower cognitive load, we integrated core game elements, creating a more intuitive and engaging experience.
Bold & simple data visualisation
The final component design balanced the display of data with a bold engaging design, simplifying information to keep players focused. Integrating core game elements enhanced learning. User observations and feedback validated our approach, leading to final refinements before implementation.
Improved rentention and social engagement
We received positive feedback during user testing sessions, followed by highly positive community feedback after launch. This was reflected in improved retention and increased social engagement across likes, comments, and shares. Players felt more motivated to learn, with negative performance driving the most shared content.